Recentive In The News
See how Recentive is making headlines. Explore the latest news, features, and stories showcasing our work and impact.
September 7, 2023
How the NFL Used Supercomputers to Set Its TV (and Streaming) Schedule
The NFL turned to Recentive’s platform to capture signals far beyond football — from travel, betting, merchandise, ticketing, fan behavior data, a multitude of inputs were used for the most optimized schedule the league has ever produced.
Articles
How NFL used AI & analytics technology to create the 2026 international, prime-time schedules
Yahoo Sports covered the technology behind the NFL’s schedule-making process, including how AI and analytics help evaluate millions of possible outcomes. The piece highlights Recentive’s work forecasting game value across matchups, windows, and media scenarios.
How the NFL uses AI to help solve its schedule-making puzzle
NYT highlighted Recentive Analytics’ role in supporting the NFL’s schedule-making process through forecasting, AI, and optimization. The article explains how data helps the league evaluate competing priorities across broadcast windows, team logistics, stadium availability, and competitive balance. It offers a behind-the-scenes look at the analytical work involved in building each season’s schedule.
Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies
SBJ has recognized Recentive as one of its 10 Most Innovative Sports Tech Companies, highlighting the company’s pioneering role in redefining what’s possible in sports through cutting-edge analytics, optimization, and forward-thinking technology.
NFL Schedule Makers Help Design Stadiums And Arenas
Forbes spotlighted Recentive Analytics for its role in shaping the NFL schedule and driving innovation in stadium and arena design. Using predictive modeling, see how we help major leagues and franchises make smarter, data-driven decisions that transform the fan experience.
Data Takes on a Bigger Role in NFL TV Scheduling HQ
With the NFL embracing a post-Howard Katz era, SBJ showcases Recentive Analytics as the data engine helping reshape TV scheduling strategy and fan engagement.
NFL Increasingly Relies Predictive Modeling to Develop 2025 Schedule
The creation of the NFL schedule grows in complexity each year, not only with new TV partners and game times, but also the analytical tools deployed to optimize the 272-game regular season.