How the NFL Used Supercomputers to Set Its Schedule
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Recentive In The News

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January 30, 2026

Introducing SBJ’s newest 10 Most Innovative Sports Tech Companies

SBJ has recognized Recentive as one of its 10 Most Innovative Sports Tech Companies, highlighting the company’s pioneering role in redefining what’s possible in sports through cutting-edge analytics, optimization, and forward-thinking technology.
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October 2, 2025

NFL Schedule Makers Help Design Stadiums And Arenas

Forbes spotlighted Recentive Analytics for its role in shaping the NFL schedule and driving innovation in stadium and arena design. Using predictive modeling, see how we help major leagues and franchises make smarter, data-driven decisions that transform the fan experience.
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September 18, 2025

Data Takes on a Bigger Role in NFL TV Scheduling HQ

With the NFL embracing a post-Howard Katz era, SBJ showcases Recentive Analytics as the data engine helping reshape TV scheduling strategy and fan engagement.
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May 16, 2025

NFL Increasingly Relies Predictive Modeling to Develop 2025 Schedule

The creation of the NFL schedule grows in complexity each year, not only with new TV partners and game times, but also the analytical tools deployed to optimize the 272-game regular season.
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May 11, 2023

2023 NFL Schedule Release

This year’s computer spit out more 112,000 completed schedules. Albert Breer talks to the group that picked the one we’re using about Aaron Rodgers, new TV arrangements and more.
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December 4, 2020

Stars & Recentive Expand Partnership to Bolster Fan Engagement

The expanded partnership includes solutions covering fan, ticketing and media analytics.

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